Solution

  • Live streaming
  • Video on Demand
  • VR
  • Projection mapping

 

UNIQUE VALUE PROPOSITION:

Web currently saturated with erotic content through male lens. Women (and LGBT) deserve a space where they can celebrate their sexuality and bodies in a fun, vibrant, provocative and intelligent way.

 

KEY METRICS

  • Consent and active participation from burlesque community
  • Number of high-quality performances (production quality)
  • Unique visitors (level of interest)
  • Unique visitor to subscriber rate (sustained interest)
  • Subscribers (supporters)
  • Donations (recognition)
  • Donating visitors (interested visitors who don’t want to commit)

 

UNFAIR ADVANTAGE

Burlesque involves nudity which is a business most people don’t want to touch. There are few platforms for LGBT and women, an audience that most tech entrepreneurs aren’t catering to… at least without alienating heterosexual men.

 

CHANNELS

  • Web (how responsive can we make content?)
  • Mobile app (would need scoping, likely not a priority at launch)
  • Live streaming events
  • VR

 

CUSTOMER SEGMENTS (NEEDS RESEARCH)

Women

  • 18-30 (students and recent graduates)
  • 30-45 (affluent, professional women)
  • Teenage girls (we need to reach young people at their most curious/rebellious/adventurous – if we’re going to stand a chance of influencing behaviour)
  • Couples – female initiator

[Straight] Men

  • Millennial Man (30-45) – term for the modern gentleman, capable of consuming porn and having intelligent conversation around the subject.
  • 18-30 (students and recent graduates)
  • Teenage boys (we need to reach young people at their most curious/rebellious/adventurous – if we’re going to stand a chance of influencing behaviour)
  • Couples – male initiator

LGBT

  • Do we specifically engage this audience or implicitly include through diverse content?

 

COSTS

  • Subscriber Acquisition costs
  • Distribution costs
  • Hosting
  • Human resources
  • Creative technology design and development
  • Artist royalties (music)

 

REVENUE STREAMS

  • Resell video motion capture data
  • Subscriptions
  • Donations
  • Payment gateway for full nudity
  • Product Placement (could you purchase through the video)
  • Advertising (within strict style guidelines) – would we create a free version that was “offensively” designed. E.g. insane number of pop-ups, over-the-top ad kitsch
  • Digital content sales… images of performance (screensaver, desktop yada yada, music)

 

ENGAGEMENT MODEL

  • Can we gamify striptease so you have to earn it? You can fast track game/reveal levels through payment?
  • Would we consider full nudity at a game level that was both difficult and expensive? What other “play” obstacles could we put in place here? Complete a “champion of women” challenge? Visit website at a certain time of day, scroll 17 times and enter play zone with VR headset?
  • Dancer selection is random, but specific performers can be chosen at a significant premium
  • Ask up-and-coming performers to donate tracks, in return for royalties if burlesque performers select them
  • Could we include royalties for developers that upload code for certain projection-mapped effects? Would this be problematic?